Sanibel Traffic: COTI Suggests Changes For Promotion of Sanibel
Sanibel Traffic In Evening, Via Creative Commons, Rudy Guy.
Sanibel Traffic: COTI, The Committee Of The Islands, Suggests Changes To Lee County’s Promotion of Sanibel.
COTI issued the following release outlining their suggesting for changes in promotion of Sanibel.
“We suggest that the VCB’s [Lee County Visitors and Convention Bureau] website face up to the Sanibel traffic issue and offer to viewers some suggestions as to how best deal with the problem.
It would be a neighborly action to prospective visitors and, in so doing, the County would be encouraging individual tourist responses that, collectively, could actually help with the problem.
Sanibel Causeway Toll Booth, Via Creative Commons, Tracilyn.
Possible New Marketing Messages
Potential visitors could be advised, for example, on the VCB’s website, that
- During the season, leaving the Island either before 3:00 PM or after 6:00 PM will help avoid time in gridlock, or
- Congestion frequently occurs during the afternoon exit from Sanibel so staying for dinner at one of Sanibel’s great restaurants would be a good idea, or
- Since traffic volumes are less on Sundays, that would be a good day to visit, or
- Since the beach parking lots quickly fill up, arriving early and leaving before the afternoon rush would be really effective.
- And, maybe best of all, if lodging is available, spend the night and leave the next morning.”
For the complete release and more information, please see COTI.
